Craig Silverman, Lauren Strapagiel, Hamza Shaban, Ellie Hall, Jeremy Singer-Vine, Hyperpartisan Facebook Pages Are Publishing False And Misleading Information At An Alarming Rate. BuzzFeed News, 20 October 2016. “Hyperpartisan political Facebook pages and websites are consistently feeding their millions of followers false or misleading information, according to an analysis by BuzzFeed News. The review of more than 1,000 posts from six large hyperpartisan Facebook pages selected from the right and from the left also found that the least accurate pages generated some of the highest numbers of shares, reactions, and comments on Facebook — far more than the three large mainstream political news pages analyzed for comparison.”
Our analysis of three hyperpartisan right-wing Facebook pages found that 38% of all posts were either a mixture of true and false or mostly false, compared to 19% of posts from three hyperpartisan left-wing pages that were either a mixture of true and false or mostly false. The right-wing pages are among the forces — perhaps as potent as the cable news shows that have gotten far more attention — that helped fuel the rise of Donald Trump.
These pages, with names such as Eagle Rising on the right and Occupy Democrats on the left, represent a new and powerful force in American politics and society. Many have quickly grown to be as large as — and often much larger than — mainstream political news pages. A recent feature in the New York Times Magazine reported on the growth and influence of these pages, saying they “have begun to create and refine a new approach to political news: cherry-picking and reconstituting the most effective tactics and tropes from activism, advocacy and journalism into a potent new mixture.”
The rapid growth of these pages combines with BuzzFeed News’ findings to suggest a troubling conclusion: The best way to attract and grow an audience for political content on the world’s biggest social network is to eschew factual reporting and instead play to partisan biases using false or misleading information that simply tells people what they want to hear. This approach has precursors in partisan print and television media, but has gained a new scale of distribution on Facebook. And while it isn’t a solely American phenomenon — the British Labour party found powerful support from a similar voice — these pages are central to understanding a profoundly polarized moment in American life….
The nature of the falsehoods is important to note. They often take the form of claims and accusations against people, companies, police, movements such as Black Lives Matter, Muslims, or “liberals” or “conservatives” as a whole. They drive division and polarization. And in doing so, they generate massive Facebook engagement that brings more and more people to these pages and their websites and into the echo chamber of hyperpartisan media and beliefs….
The reality is that people who frequent these hyperpartisan pages on the right and on the left exist in completely different segments of the online world, rarely interacting with or seeing what the other side is seeing. The more they rely on these pages for information, the more polarized they will likely become — and the more their worldviews will be based on information that is misleading or completely false.