James Bamford, The Man Who Sold the War. Rolling Stone, 18 November 2005. (Available on Common Dreams.) Democracy Now!, 21 November 2005: “Investigative journalist James Bamford examines how the Bush administration and Iraqi National Congress used the PR firm Rendon Group to feed journalists — including Judith Miller — fabricated stories in an effort to sell the [Iraq] war.”
On December 17th, 2001, in a small room [in the town of Pattaya, on the Gulf of Thailand] within the sound of the crashing tide, a CIA officer attached metal electrodes to the ring and index fingers of a man sitting pensively in a padded chair. The officer then stretched a black rubber tube, pleated like an accordion, around the man’s chest and another across his abdomen. Finally, he slipped a thick cuff over the man’s brachial artery, on the inside of his upper arm.
Strapped to the polygraph machine was Adnan Ihsan Saeed al-Haideri, a forty-three-year-old Iraqi who had fled his homeland in Kurdistan and was now determined to bring down Saddam Hussein. For hours, as thin mechanical styluses traced black lines on rolling graph paper, al-Haideri laid out an explosive tale. Answering yes and no to a series of questions, he insisted repeatedly that he was a civil engineer who had helped Saddam’s men to secretly bury tons of biological, chemical and nuclear weapons. The illegal arms, according to al-Haideri, were buried in subterranean wells, hidden in private villas, even stashed beneath the Saddam Hussein Hospital, the largest medical facility in Baghdad.
It was damning stuff — just the kind of evidence the Bush administration was looking for. If the charges were true, they would offer the White House a compelling reason to invade Iraq and depose Saddam. That’s why the Pentagon had flown a CIA polygraph expert to Pattaya: to question al-Haideri and confirm, once and for all, that Saddam was secretly stockpiling weapons of mass destruction.
There was only one problem: It was all a lie. After a review of the sharp peaks and deep valleys on the polygraph chart, the intelligence officer concluded that al-Haideri had made up the entire story, apparently in the hopes of securing a visa.
The fabrication might have ended there, the tale of another political refugee trying to scheme his way to a better life. But just because the story wasn’t true didn’t mean it couldn’t be put to good use. Al-Haideri, in fact, was the product of a clandestine operation — part espionage, part PR campaign — that had been set up and funded by the CIA and the Pentagon for the express purpose of selling the world a war. And the man who had long been in charge of the marketing was a secretive and mysterious creature of the Washington establishment named John Rendon…..
Two months before al-Haideri took the lie-detector test, the Pentagon had secretly awarded him [John Rendon] a $16 million contract to target Iraq and other adversaries with propaganda. One of the most powerful people in Washington, Rendon is a leader in the strategic field known as “perception management,” manipulating information — and, by extension, the news media — to achieve the desired result. His firm, the Rendon Group, has made millions off government contracts since 1991, when it was hired by the CIA to help “create the conditions for the removal of Hussein from power.” Working under this extraordinary transfer of secret authority, Rendon assembled a group of anti-Saddam militants, personally gave them their name — the Iraqi National Congress — and served as their media guru and “senior adviser” as they set out to engineer an uprising against Saddam….
As the CIA official flew back to Washington with failed lie-detector charts in his briefcase, [Ahmad] Chalabi [the man Rendon helped install as leader of the Iraqi National Congress–INC] and [Zaab] Sethna [INC spokesman] didn’t hesitate. They picked up the phone, called two journalists who had a long history of helping the INC promote its cause and offered them an exclusive on Saddam’s terrifying cache of WMDs.
For the worldwide broadcast rights, Sethna contacted Paul Moran, an Australian freelancer who frequently worked for the Australian Broadcasting Corp….
The INC’s choice for the worldwide print exclusive was equally easy: Chalabi contacted Judith Miller of The New York Times. Miller, who was close to I. Lewis Libby and other neoconservatives in the Bush administration, had been a trusted outlet for the INC’s anti-Saddam propaganda for years. Not long after the CIA polygraph expert slipped the straps and electrodes off al-Haideri and declared him a liar, Miller flew to Bangkok to interview him under the watchful supervision of his INC handlers. Miller later made perfunctory calls to the CIA and Defense Intelligence Agency, but despite her vaunted intelligence sources, she claimed not to know about the results of al-Haideri’s lie-detector test. Instead, she reported that unnamed “government experts” called his information “reliable and significant” — thus adding a veneer of truth to the lies.
Her front-page story, which hit the stands on December 20th, 2001, was exactly the kind of exposure Rendon had been hired to provide. AN IRAQI DEFECTOR TELLS OF WORK ON AT LEAST 20 HIDDEN WEAPONS SITES, declared the headline. “An Iraqi defector who described himself as a civil engineer,” Miller wrote, “said he personally worked on renovations of secret facilities for biological, chemical and nuclear weapons in underground wells, private villas and under the Saddam Hussein Hospital in Baghdad as recently as a year ago.”…
For months, hawks inside and outside the administration had been pressing for a pre-emptive attack on Iraq. Now, thanks to Miller’s story, they could point to “proof” of Saddam’s “nuclear threat.”… It was the first in a long line of hyped and fraudulent stories that would eventually propel the U.S. into a war with Iraq — the first war based almost entirely on a covert propaganda campaign targeting the media….
According to Pentagon documents obtained by Rolling Stone, the Rendon Group is authorized “to research and analyze information classified up to Top Secret/SCI/SI/TK/G/HCS” — an extraordinarily high level of clearance granted to only a handful of defense contractors. “SCI” stands for Sensitive Compartmented Information, data classified higher than Top Secret. “SI” is Special Intelligence, very secret communications intercepted by the National Security Agency. “TK” refers to Talent/Keyhole, code names for imagery from reconnaissance aircraft and spy satellites. “G” stands for Gamma (communications intercepts from extremely sensitive sources) and “HCS” means Humint Control System (information from a very sensitive human source). Taken together, the acronyms indicate that Rendon enjoys access to the most secret information from all three forms of intelligence collection: eavesdropping, imaging satellites and human spies….
Rendon is one of the most influential of the private contractors in Washington who are increasingly taking over jobs long reserved for highly trained CIA employees…. According to one senior administration official involved in intelligence-budget decisions, half of the CIA’s work is now performed by private contractors — people completely unaccountable to Congress. Another senior budget official acknowledges privately that lawmakers have no idea how many rent-a-spies the CIA currently employs — or how much unchecked power they enjoy….
Rendon’s involvement in the campaign to oust Saddam Hussein began…in July 1990 [with the Iraqi invasion of Kuwait]….
What the Kuwaitis wanted was help in selling a war of liberation to the American government — and the American public. Rendon proposed a massive “perception management” campaign designed to convince the world of the need to join forces to rescue Kuwait. Working through an organization called Citizens for a Free Kuwait, the Kuwaiti government in exile agreed to pay Rendon $100,000 a month for his assistance.
To coordinate the operation, Rendon opened an office in London. Once the Gulf War began, he remained extremely busy trying to prevent the American press from reporting on the dark side of the Kuwaiti government, an autocratic oil-tocracy ruled by a family of wealthy sheiks. When newspapers began reporting that many Kuwaitis were actually living it up in nightclubs in Cairo as Americans were dying in the Kuwaiti sand, the Rendon Group quickly counterattacked. Almost instantly, a wave of articles began appearing telling the story of grateful Kuwaitis mailing 20,000 personally signed valentines to American troops on the front lines, all arranged by Rendon….
When it comes to staging a war, few things are left to chance. After Iraq withdrew from Kuwait, it was Rendon’s responsibility to make the victory march look like the flag-waving liberation of France after World War II. “Did you ever stop to wonder,” he later remarked, “how the people of Kuwait City, after being held hostage for seven long and painful months, were able to get hand-held American — and, for that matter, the flags of other coalition countries?” After a pause, he added, “Well, you now know the answer. That was one of my jobs then.”…
By the time the Gulf War came to a close in 1991, the Rendon Group was firmly established as Washington’s leading salesman for regime change. But Rendon’s new assignment went beyond simply manipulating the media. After the war ended, the Top Secret order signed by President Bush to oust Hussein included a rare “lethal finding” — meaning deadly action could be taken if necessary. Under contract to the CIA, Rendon was charged with helping to create a dissident force with the avowed purpose of violently overthrowing the entire Iraqi government. It is an undertaking that Rendon still considers too classified to discuss….
The key element of Rendon’s INC operation was a worldwide media blitz designed to turn Hussein, a once dangerous but now contained regional leader, into the greatest threat to world peace….
In a single stroke, Osama bin Laden altered the world’s perception of reality — and in an age of nonstop information, whoever controls perception wins. What Bush needed to fight the War on Terror was a skilled information warrior — and Rendon was widely acknowledged as the best….
Three weeks after the September 11th attacks, according to documents obtained from defense sources, the Pentagon awarded a large contract to the Rendon Group. Around the same time, Pentagon officials also set up a highly secret organization called the Office of Strategic Influence. Part of the OSI’s mission was to conduct covert disinformation and deception operations — planting false news items in the media and hiding their origins. “It’s sometimes valuable from a military standpoint to be able to engage in deception with respect to future anticipated plans,” Vice President Dick Cheney said in explaining the operation. Even the military’s top brass found the clandestine unit unnerving. “When I get their briefings, it’s scary,” a senior official said at the time.
In February 2002, The New York Times reported that the Pentagon had hired Rendon “to help the new office,” a charge Rendon denies. “We had nothing to do with that,” he says. “We were not in their reporting chain. We were reporting directly to the J-3” — the head of operations at the Joint Chiefs of Staff. Following the leak, Rumsfeld was forced to shut down the organization. But much of the office’s operations were apparently shifted to another unit, deeper in the Pentagon’s bureaucracy, called the Information Operations Task Force [IOTF], and Rendon was closely connected to this group….
According to the Pentagon documents, the Rendon Group played a major role in the IOTF….
The top target that the pentagon assigned to Rendon was the Al-Jazeera television network. The contract called for the Rendon Group to undertake a massive “media mapping” campaign against the news organization, which the Pentagon considered “critical to U.S. objectives in the War on Terrorism.” According to the contract, Rendon would provide a “detailed content analysis of the station’s daily broadcast . . . [and] identify the biases of specific journalists and potentially obtain an understanding of their allegiances, including the possibility of specific relationships and sponsorships.”…
According to the Pentagon documents, Rendon would use his media analysis to conduct a worldwide propaganda campaign, deploying teams of information warriors to allied nations to assist them “in developing and delivering specific messages to the local population, combatants, front-line states, the media and the international community.” Among the places Rendon’s info-war teams would be sent were Jakarta, Indonesia; Islamabad, Pakistan; Riyadh, Saudi Arabia; Cairo; Ankara, Turkey; and Tashkent, Uzbekistan. The teams would produce and script television news segments “built around themes and story lines supportive of U.S. policy objectives.”
Rendon was also charged with engaging in “military deception” online — an activity once assigned to the OSI. The company was contracted to monitor Internet chat rooms in both English and Arabic — and “participate in these chat rooms when/if tasked.” Rendon would also create a Web site “with regular news summaries and feature articles. Targeted at the global public, in English and at least four (4) additional languages, this activity also will include an extensive e-mail push operation.” These techniques are commonly used to plant a variety of propaganda, including false information.
Still another newly formed propaganda operation in which Rendon played a major part was the Office of Global Communications, which operated out of the White House and was charged with spreading the administration’s message on the War in Iraq. Every morning at 9:30, Rendon took part in the White House OGC conference call, where officials would discuss the theme of the day and who would deliver it. The office also worked closely with the White House Iraq Group, whose high-level members, including recently indicted Cheney chief of staff Lewis Libby, were responsible for selling the war to the American public.
Never before in history had such an extensive secret network been established to shape the entire world’s perception of a war….
The Bush administration took everything Rendon had to offer. Between 2000 and 2004, Pentagon documents show, the Rendon Group received at least thirty-five contracts with the Defense Department, worth a total of $50 million to $100 million….
…[I]n early 2004, more than two years after he [al-Haideri] made the dramatic allegations to [Judith] Miller and [Paul]Moran [of the Australian Broadcasting Corp.] about Saddam’s weapons of mass destruction, al-Haideri was taken back to Iraq by the CIA’s Iraq Survey Group. On a wide-ranging trip through Baghdad and other key locations, al-Haideri was given the opportunity to point out exactly where Saddam’s stockpiles were hidden, confirming the charges that had helped to start a war.
In the end, he could not identify a single site where illegal weapons were buried.
As the war in Iraq has spiraled out of control, the Bush administration’s covert propaganda campaign has intensified. According to a secret Pentagon report personally approved by Rumsfeld in October 2003 and obtained by Rolling Stone, the Strategic Command is authorized to engage in “military deception” — defined as “presenting false information, images or statements.” The seventy-four-page document, titled “Information Operations Roadmap,” also calls for psychological operations to be launched over radio, television, cell phones and “emerging technologies” such as the Internet….
…[I]n Iraq, American troops and Iraqi civilians were put in harm’s way, in large part, by the false information spread by Rendon and the men he trained in information warfare.